How HMY’s YachtWorld MLS Investment Impacts Your Listing
At HMY Yacht Sales, our primary focus has first and foremost always been on investing in our clients' listings. As a dedicated yacht brokerage firm, our commitment is to prioritize your needs when buying or selling a boat, steering clear of pushing you towards a purchase that might not be the perfect fit or leveraging your listing solely for our inventory interests. That is simply not how we operate at HMY.
A significant aspect of our promise to properly position your listing is our substantial investment in advertising your yacht for sale. For many years, HMY Yacht Sales has been an advertiser with BoatsGroup, subscribing to the company's portfolio of websites, which consists of YachtWorld.com, BoatTrader.com and Boats.com.
When considering some of the current challenges associated with the boating industry’s MLS, rising costs on Yachtworld.com are one such obstacle. Despite the escalating rates, HMY Yacht Sales has doubled down on our commitment to our customers and opted for the Boats Group Advantage Select program, the highest-tier option available. This program ensures that our clients' listings take precedence in search results on Yachtworld.com, resulting in increased visibility, more leads, and faster sales when listed with our HMY yacht brokers.
The enhanced visibility also includes automatic inclusion in a rotation of featured boats on the homepage and other sections of the website. Boats Group reports that sponsored boats receive, on average, 22,000 monthly impressions and 86 more listing views per month on BoatTrader, while YachtWorld sees a 25% increase in listing views and leads through their logo-driven approach.
“This program that Boats Group has rolled out continues to give HMY an edge on our competitors.” Remarked HMY’s Director of Marketing, Katie Flanagan. “Increasing our online footprint translates into HMY’s customers getting the best traffic possible.”
When it comes to listing your boat or yacht for sale, it's crucial to inquire about the level of advertising.
Additionally, HMY Yacht Sales believes in maximizing exposure by listing your yacht on as many websites as possible. While our own website, HMY.com, also lists all of our listings, we employ multiple MLS systems to ensure your yacht is featured on various websites to more effectively reach a buyer for your listing.
Highlighting your yacht for sale involves a diverse range of marketing tactics, including targeted SEO for Google searches, a robust social media presence, and leveraging our distinguished network of buyers, sellers and sales professionals all over the globe. These options set us apart in marketing your boat effectively.
If you're contemplating listing your boat for sale, ask your broker these essential questions:
- Is your brokerage firm a Yacht World Advantage Select Member?
- Does your brokerage firm syndicate your boat to multiple other websites?
- Can you provide a comprehensive marketing plan for me?
If you wish to explore selling your boat with our sales professionals who are leaders in the industry, kickstart the process by using our free market evaluation form here. We look forward to discussing your future boating plans with you soon.
- Sell your yacht with HMY Yacht Sales
- Market Your Yacht with HMY Yacht Sales
- The HMY Commitment
- Yachts For Sale
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