HMY's marketing plan is designed to attract buyers. It's our job to position, price, market and sell your yacht, and we take that seriously. When marketing and advertising get activated and reach the masses, it attracts the right people and communicates a powerful message about your yacht. HMY has a 24x7 omni-channel marketing approach that never stops. You'll see us in full force at major boat shows, on Google, social media, email, YouTube, in yachting magazines, MLS, blogs, digital ads and more. HMY captures vital market and user data as well as digital insights to help effectively market and sell your yacht as quickly as possible.

It takes more than great marketing to sell a yacht.
Our marketing team is also aligned with HMY’s world-class brokerage teams. Together, they fuel our highly collaborative strategy from the first customer connect opportunities to customer nurture and outreach campaigns, to final close, and every step in between. HMY sales and marketing is a finely tuned engine designed to sell yachts. That’s what we do best.


HMY Yachts is a marketing machine simply because we can be. We differentiate ourselves simply with our multi-million dollar marketing budget. No one advertises as much and as frequently as HMY. For our customers, this means an unprecedented level of visibility by putting your yacht in front of boaters all over the world.


All yacht brokers at HMY are entrepreneurs, go-getters, self-starters, and driven for success. Our network of more than 45 professional, tenured brokers are seasoned at marketing themselves. You can also expect the highest quality yachting expertise, customer service and yacht representation with every listing, so your vessel is showcased in the best possible way.


HMY Yacht Sales is proud to advertise our brand, our services, and your yacht within the industry's top publications. Open up an issue of Yachting or Power and Motor Yacht, and take note of who appears first in the brokerage section of each issue. As the largest advertiser in leading industry magazines, HMY not only stays in front of prospective buyers, we pass our exposure on to you —ensuring your valuable listing is one of the first listings readers see.


Every yacht broker is on, but not every brokerage has the ability to advertise the way we do. Every HMY brokerage listing on YachtWorld is a "premier listing" which means that it gets larger photos, a larger placement on the search results page, and exponentially more people clicking on your ad.

HMY has an unprecedented level of exposure on the world's top yacht brokerage website. Every boat listed with HMY goes into the YachtWorld MLS system, which means your vessel will not only display on YachtWorld, but every other major brokerage company website in America.

  • top European websites
  • YachtWorld


HMY regularly sends email and direct mail to customers and prospects to promote our yachts. Our brokers send letters, postcards, flyers, email, and other creative mailers to stand out, and to stay top-of-mind.

When a customer receives a handwritten letter in the mail, sees our ads in the magazines, opens an HMY email on their phone, and then sees us online or at a boat show, there is a far greater opportunity for HMY to earn their business and list their yacht.

Customer Testimonials

My wife and I recently closed on a used custom sport fishing boat listed by HMY Yacht Sales in Stuart , Florida. I can’t begin to say enough about the staff and the excellent professional service we received from them. The yacht broker Scott Levin is an expert with boats like this and was knowledgeable on every topic. He was very patient with us as we inspected the boat several times over many months before we made our decision to buy and worked through the all the phases from negotiations to closing. Scott went above and beyond what any seller or buyer should expect from a yacht broker, even at the end delivering the boat to my home when I could not travel due to the Covid-19 travel restrictions.

We also want to acknowledge Marybeth Probst whose organization of the buying and closing process was second to none. She made it all clear and the process simple to follow.

You should be proud these individuals who represent HMY. We will always look to HMY in the future for our boat buying/selling needs.

Mike Yelverton, Used Custom Sportfish

Thank you for all of your hard work, Brian! Truly was the best boat buying experience we have ever had.
Mom wanted me to tell you thank you very much for all of the gifts and her pink visor! Great experience working with you!

Bob, Hope, and Rob, Cabo Yachts 35' Flybridge

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