HMY sells a yacht on average every 21 hours. The next one could be yours!

Selecting the right yacht brokerage firm when selling your yacht means you must look for the most experienced and knowledgeable firm, not the one who tells you whatever you want to hear just to get you to sign with them.
  • Make sure their claims are accurate and true
  • Get the facts. Ask for their sales results
  • Don’t settle for industry sales reports –it’s not a good indicator of sales expertise
  • Choose a broker that knows what it takes to sell a boat and how to obtain maximum value
  • Deep industry sales experience, understanding the market and product knowledge are key
When it comes to listing your yacht with a broker, don’t settle. You can and should expect more from the firm working for you. HMY Yachts; a trusted leader since 1979.

What makes HMY Thrive?


HMY Yachts is nothing without our people and we pride ourselves on attracting the top talent in the industry. Not only is it important for your yacht broker to be experienced and professional, but the network that broker has both inside HMY and within the industry can make a difference in finding the right buyer quickly.

Your hand is held the entire way through the listing and closing process. Each yacht broker works closely with dedicated listing assistants that specialize in yacht closings. You will not find that strength of knowledge or customer service anywhere else in the industry.


HMY Yacht Sales has among the best video, professional photography and digital marketing team in the industry. Our video team utilizes advanced drones and 4K cameras to get the highest quality and most creative shots that showcases your yacht like no other. Photos are used prominently in major industry publications like Power & Motor Yacht, Yachting Magazine, Marlin, In the Bite, Angler’s Journal, Boat International and throughout all of the websites we market on. The HMY Marketing Team employs digital marketing tactics that provide the highest number of online visitors possible to your listing.

HMY’s dominant presence at the Fort Lauderdale International Boat Show, Miami Yacht Show, Palm Beach International Boat Show and the Stuart Boat Show combined with other lifestyle events make selling your yacht a whole lot easier.


It’s no secret that the more visibility your yacht has in major marinas, the better the opportunity to sell. HMY office locations are strategically positioned in the southeastern U.S. and well-represented in all the largest marinas from the Florida Keys to Charleston, SC. This is a big advantage for our customers because of the strong visual presence and expansive yachting network it provides.


HMY's comprehensive and worldwide approach to marketing your yacht ensures that it gets the greatest visibility. The HMY Marketing team fully supports our 45+ yacht brokers and offices. Whether at a boat show, digital marketing, advertising in the top magazines, or competing for search results online, HMY has advanced strategies and tactics available to advertise and expose your yacht to the right audience. If you want to learn more about how we market your vessel, please visit our HMY Yachts Marketing Strategies page.

HMY's proven process


Determine client goals and objectives

Verify client needs, challenges and concerns


Analyze market conditions

Review competitive landscape


Establish price and market value

Position and price to sell


Connect to HMY and industry networks

Widespread communication and distribution


Activate HMY global sales and marketing

Deploy the industry's most advanced strategy

Customer Testimonials

Jay Jurgens went above and beyond for both parties and was extremely professional throughout the whole process. It is refreshing to me in the world we live in today to come across a salesman like him who not only viewed the deal from the side of his seller but exhibited the concern and integrity towards me the buyer as well. His sincerity and professionalism meant a lot to me. I can say unequivocally beyond a shadow of doubt that if anyone ever asked me about my HMY experience and if I could recommend a broker and sales person, it would hands down be Jay Jurgens.

Daniel J. O'Neill, 65' Viking

Thank you for all of your hard work, Brian! Truly was the best boat buying experience we have ever had. Mom wanted me to tell you thank you very much for all of the gifts and her pink visor! Great experience working with you!

Bob, Hope, and Rob, Cabo Yachts 35' Flybridge

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