Why Exhibit Your Yacht in a Boat Show with HMY Yacht Sales?
Maybe you are already aware of the many reasons why a seller would want to exhibit their vessel in some of the most anticipated yachting events of the year. But, if you are on the fence and need a little more motivation to reserve your spot, here are the answers to your burning boat show participation questions and concerns.
Dialing-Up Exposure
What is one of the ultimate reasons a seller would want their boat or yacht to be included in a boat show lineup? That’s simple - the front and center attention their listing will undeniably receive through dialed-up pre-show marketing and heavy in-person traffic on the docks.
The exposure and hype connected with boat shows starts with a firm’s digital marketing strategy weeks - if not months - in advance of the show, and HMY has one of the best strategies in the industry. With substantial marketing pushes leading up to boat shows and throughout the duration of the show, leads can be generated online through social media and other digital avenues helping to get the right person to the show, and directly to your listing.
Digital exposure is one thing, but what about getting up close and personal with the listing? As an example, last year, well over 100,000 attendees walked the docks of the Fort Lauderdale International Boat Show. The Marine Industries Association of South Florida (MIASF), owners of the Fort Lauderdale International Boat Show (FLIBS), together with their partner, Informa Markets, producers of FLIBS, conducted an economic impact study conducted by Thomas J. Murray & Associates of the 2021 show and it tells of record-breaking success.
The study, completed in February 2022, reveals that the 62nd Annual Fort Lauderdale International Boat Show contributed to an incredible $1.79 billion to Florida’s economy. The study also revealed the $899 million in direct sales over the 5 days of the show ($179.8 million per day). These numbers signify that attendees are indeed buying boats as they peruse the exhibits, and the dream boat they have been searching for could easily be yours – conveniently there for the purchasing. When showcased in a boat show, your vessel is in the right place at the right time with the right people - which is incredibly valuable.
What Does HMY Offer Boat Show Clients?
If your boat or yacht is listed with HMY Yacht Sales, you can always expect to experience the red-carpet treatment when it comes to marketing. At HMY, any and every listing is a priority, but if it is being exhibited at a boat show, it will indeed benefit from HMY’s massive digital and print marketing investment.
Boat show listings are consistently blasted out to HMY’s vast network of buyers, sellers, and sales professionals through email newsletters, shared to the masses through multi-platform social media posts, promoted to the right demographics with digital campaigns, and as the icing on top, HMY will optimize your listing with top-notch video production and virtual tours.
At The Show: Brokerage Listings, New Yachts, and Charter Services
At any given boat show, the HMY Yacht Sales team is prepared to help attendees with a variety of yachting needs including brokerage listings, new yacht sales, and charter management/vacations.
As one of the largest yacht brokerage firms in the United States, HMY offers clients the opportunity to tap into a powerful buying and selling network. When a boat or yacht is listed with HMY Yacht Sales, it is supported by world-class industry expertise, global customer connections, advanced buyer behavior data, international yacht knowledge, and widespread marketing and advertising. Because of this, we consistently have a healthy inventory of brokerage boats in the market, and when it comes time for a boat show our brokerage display is second-to-none. Just look for the distinctive teal flags and you will find the most premier display on the docks. Expect to see a range of different vessels like center consoles, outboard boats, motor yachts, and sportfish yachts.
HMY has dedicated sales professionals on hand representing new boat brands like Viking Yachts, Valhalla Boatworks, Princess Yachts, Okean Yachts, and Two Oceans. If there is a new model you have had your eye on, HMY can facilitate a private walkthrough for you, introduce you to the manufacturer team, and answer any questions you may have about the ordering and build process.
If you have inquiries about getting your yacht into the charter fleet or are interested in booking a luxury charter vacation HMY’s charter division can assist you during your time at the boat show. Our charter director is always adding new, exciting yachts to the fleet and is among the best in tailoring charter experiences of a lifetime.
Which Shows Does HMY Participate In?
HMY Yacht Sales strives to be the dominant presence and a valued resource at every boat show we are involved in. Our goal is to always bring a variety of the finest pre-owned motor yachts, cruisers, center consoles, and outboard boats to the table at some of the East Coast’s most prestigious boat shows and put them in front of the right people. HMY Yacht Sales will be exhibiting at the following upcoming boat shows with our knowledgeable sales team ready and willing to help with any of your yachting and boating needs:
Fort Lauderdale International Boat Show – October 26 – 30, 2022
Stuart Boat Show – January 13 – 15, 2023
Miami International Boat Show – February 15 – 19, 2023
Palm Beach International Boat Show – March 23 – 26, 2023
Newport International Boat Show – September 14 – 17, 2023
Follow us on social media to stay up to date on all the upcoming boat shows beginning with the Fort Lauderdale International Boat Show in October.
