MARKET YOUR YACHT WITH HMY
HMY's marketing plan is designed to attract buyers. It's our job to position, price, market and sell your yacht, and we take that seriously. When marketing and advertising get activated and reach the masses, it attracts the right people and communicates a powerful message about your yacht. HMY has a 24x7 omni-channel marketing approach that never stops. You'll see us in full force at major boat shows, on Google, social media, email, YouTube, in yachting magazines, MLS, blogs, digital ads and more. HMY captures vital market and user data as well as digital insights to help effectively market and sell your yacht as quickly as possible.
It takes more than great marketing to sell a yacht.
Our marketing team is also aligned with HMY’s world-class brokerage teams. Together, they fuel our highly collaborative strategy from the first customer connect opportunities to customer nurture and outreach campaigns, to final close, and every step in between. HMY sales and marketing is a finely tuned engine designed to sell yachts. That’s what we do best.
LEVEL OF VISIBILITY
OUR YACHT BROKERS
OUR PRINT/MAGAZINE STRATEGY
OUR NETWORK OF WEBSITES
Every yacht broker is on YachtWorld.com, but not every brokerage has the ability to advertise the way we do. Every HMY brokerage listing on YachtWorld is a "premier listing" which means that it gets larger photos, a larger placement on the search results page, and exponentially more people clicking on your ad.
HMY has an unprecedented level of exposure on the world's top yacht brokerage website. Every boat listed with HMY goes into the YachtWorld MLS system, which means your vessel will not only display on YachtWorld, but every other major brokerage company website in America.
- top European websites
COMING TO AN INBOX OR MAILBOX NEAR YOU
HMY regularly sends email and direct mail to customers and prospects to promote our yachts. Our brokers send letters, postcards, flyers, email, and other creative mailers to stand out, and to stay top-of-mind.
When a customer receives a handwritten letter in the mail, sees our ads in the magazines, opens an HMY email on their phone, and then sees us online or at a boat show, there is a far greater opportunity for HMY to earn their business and list their yacht.
My wife and I recently closed on a used custom sport fishing boat listed by HMY Yacht Sales in Stuart , Florida. I can’t begin to say enough about the staff and the excellent professional service we received from them. The yacht broker Scott Levin is an expert with boats like this and was knowledgeable on every topic. He was very patient with us as we inspected the boat several times over many months before we made our decision to buy and worked through the all the phases from negotiations to closing. Scott went above and beyond what any seller or buyer should expect from a yacht broker, even at the end delivering the boat to my home when I could not travel due to the Covid-19 travel restrictions.
We also want to acknowledge Marybeth Probst whose organization of the buying and closing process was second to none. She made it all clear and the process simple to follow.
You should be proud these individuals who represent HMY. We will always look to HMY in the future for our boat buying/selling needs.
Mike Yelverton, Used Custom Sportfish
Jay Jurgens went above and beyond for both parties and was extremely professional throughout the whole process. It is refreshing to me in the world we live in today to come across a salesman like him who not only viewed the deal from the side of his seller but exhibited the concern and integrity towards me the buyer as well. His sincerity and professionalism meant a lot to me. I can say unequivocally beyond a shadow of doubt that if anyone ever asked me about my HMY experience and if I could recommend a broker and sales person, it would hands down be Jay Jurgens.
Daniel J. O'Neill, 65' Viking