.png)
Article overview: At HMY Yacht Sales, our mission has always been clear: deliver unmatched results for our clients by combining market expertise, industry relationships, and cutting-edge marketin...
At HMY Yacht Sales, our mission has always been clear: deliver unmatched results for our clients by combining market expertise, industry relationships, and cutting-edge marketing strategies. Every innovation we adopt serves one purpose — to help our clients achieve maximum visibility and value for their yacht or boat listing.
As part of that commitment, HMY is now listing our brokerage yachts on MarineSource.com — the industry’s first AI-powered online marketplace designed specifically for the boating and yachting community.
“Our team is always exploring new ways to expand the reach and performance of our listings,” said Katie Flanagan, Director of Marketing at HMY Yacht Sales. “MarineSource brings a fresh and innovative approach to the online yacht marketplace, and we’re proud to be among the first in the industry to integrate with their platform. It’s another example of how HMY continues to invest in technology and strategy that drive results for our clients.”
MarineSource’s New Partnership with Informa Expands Digital Reach Even Further
In a major move for the marine industry, MarineSource.com recently announced an exclusive partnership with U.S. Boat Shows by Informa, the producer of the world’s largest in-water boat shows, including the Fort Lauderdale International Boat Show (FLIBS).
The partnership, which officially launched at FLIBS, establishes MarineSource as the exclusive online marketplace partner for the show — marking a significant step toward integrating the physical and digital sides of yacht sales. Together, MarineSource and Informa are creating a year-round ecosystem that connects boat show exhibitors, brokers, and buyers long after the docks close.
This collaboration allows MarineSource’s powerful listing technology to be directly integrated into Informa’s boat show platforms, giving attendees and online visitors access to live exhibitor inventories before, during, and after each event. For HMY clients, that means even more visibility among highly engaged, qualified buyers — both at the show and online.
“Launching our company by announcing an exclusive partnership at FLIBS with U.S. Boat Shows is the biggest way to show the industry we are here to do something different,” said Chris Kanaley, CEO and co-founder of MarineSource. “This collaboration extends the reach of boat show exhibitors beyond the docks and into a year-round digital experience that connects buyers and sellers wherever they are.”
Andrew Doole, President of U.S. Boat Shows at Informa Markets, added: “By partnering with MarineSource, we’re not just digitally enhancing our own events; we’re supporting a solution that creates new efficiencies, lowers barriers to entry, and connects more buyers with sellers than ever before.”
What This Means for HMY Clients
By expanding our digital footprint, every HMY listing now benefits from a smarter, more intuitive platform that connects serious buyers to the right yachts — faster and more effectively.
1. Enhanced Visibility with Smarter Targeting
MarineSource uses AI-driven search to match listings with active buyers based on behavior, preferences, and search intent — not just filters. That means more of the right eyes on your yacht, and fewer wasted impressions.
2. Faster Time to Market
Once your yacht is listed with HMY, updates propagate quickly across platforms — including MarineSource — ensuring potential buyers always see the most accurate, up-to-date presentation.
3. Data-Enhanced Listing Optimization
From photo order to headline clarity and feature emphasis, AI insights help fine-tune each listing for maximum engagement, while our brokers’ expertise ensures every detail aligns with your yacht’s true value.
4. Clearer Buyer Insights
MarineSource’s analytics provide valuable visibility into how buyers are interacting with listings. That feedback helps your HMY broker continuously refine your presentation to keep momentum strong throughout the listing process.
5. Premium Exposure, Elevated Presentation
Every HMY listing on MarineSource benefits from high-quality media integration — including walk-through videos, detailed specs, and immersive visuals — giving buyers a complete view of your yacht without leaving the page.
The Future of MLS
While technology continues to evolve, one thing remains constant: the unmatched expertise and personalized service of HMY brokers. MarineSource enhances that process — not replaces it — by combining intelligent tools with the human insight that drives real results.
“What sets HMY apart is the way we combine technology with hands-on brokerage experience,” said Tim Derrico, Sales Director at HMY Yacht Sales. “MarineSource allows us to showcase every listing to the right buyers, but it’s our team’s insight, market knowledge, and personal relationships that turn exposure into successful sales.”
As the industry’s most advanced digital marketplace, MarineSource enables HMY clients to benefit from the latest in discovery technology, ensuring every listing performs at its best from day one.
Considering Selling Your Yacht?
If you’re curious about your yacht’s current market value or ready to discuss listing opportunities, we invite you to reach out for a free market evaluation. One of our sales professionals will follow up promptly — no obligation, just insight backed by decades of expertise and the most advanced marketing network in the industry.
Contact HMY Yacht Sales Today: (561) 202-2600