Article overview: HMY Yacht Sales is proud to announce its appointment as Premium Sales & Marketing Partner for Steeler Yachts throughout North America, Central America, and the Caribbean. Th...
HMY Yacht Sales is proud to announce its appointment as Premium Sales & Marketing Partner for Steeler Yachts throughout North America, Central America, and the Caribbean. This strategic partnership strengthens Steeler Yachts’ presence in the Americas while providing clients direct access to Dutch custom yacht craftsmanship through one of the leading luxury yacht brokerage firms in the United States.
Steeler Yachts, based in the Netherlands, is internationally recognized for its custom-built yachts, advanced engineering, and precision craftsmanship. By aligning with HMY Yacht Sales, Steeler expands its reach into the American yachting market with a partner that offers unmatched market knowledge, sales infrastructure, and client support.
Expanding Steeler Yachts’ Presence in North America and the Caribbean
Under this agreement, HMY Yacht Sales represents Steeler Yachts across the Americas, leveraging its established sales offices throughout Florida and the Northeastern United States. This collaboration ensures American buyers receive localized expertise while maintaining a direct connection to Steeler’s Dutch shipyard and engineering team.
To support brand growth and client engagement, Marc Welch has been appointed Brand Manager for Steeler Yachts within HMY Yacht Sales, providing dedicated oversight and streamlined communication throughout the custom build process.
Dutch Custom Yacht Construction Backed by HMY Expertise
This partnership combines Steeler Yachts’ Dutch custom-build engineering expertise with HMY Yacht Sales’ proven luxury yacht marketing and brokerage capabilities. Together, both teams are focused on delivering a seamless ownership experience—from initial design consultation through construction, delivery, and beyond.
For clients seeking a fully customized yacht built to European standards with American-based representation, the Steeler–HMY partnership offers a clear advantage.
Official Press Release
STEELER YACHTS APPOINTS HMY YACHT SALES AS PREMIUM SALES & MARKETING PARTNER FOR THE AMERICAS
Steeler Yachts announces a strategic sales and marketing partnership covering North America, Central America, and the Caribbean.
Steeler Yachts is pleased to announce a new strategic sales and marketing partnership with HMY Yacht Sales, one of the leading luxury yacht brokerage firms in the United States.
Under this agreement, HMY Yacht Sales will represent Steeler Yachts in North America, Central America, and the Caribbean, strengthening Steeler’s presence across the Americas. HMY Yacht Sales operates sales offices across Florida and the North East of the United States.
As part of the collaboration, Marc Welch has been appointed as dedicated Brand Manager for Steeler Yachts within the HMY organization, ensuring focused brand representation and close coordination between both teams.
The collaboration brings together Steeler Yachts’ Dutch custom-build craftsmanship and engineering with HMY’s extensive sales network, marketing capabilities, and deep understanding of the American yachting market.
Together, both parties aim to further grow brand awareness and deliver a seamless client experience from first introduction through delivery.
This partnership reflects Steeler Yachts’ continued international expansion and its commitment to working with best-in-class premium partners to serve owners worldwide.
Learn More About Steeler Yachts with HMY Yacht Sales
Owners interested in custom Dutch yachts, Steeler Yachts for sale, or European yacht builders represented in the Americas are encouraged to contact HMY Yacht Sales to learn more about Steeler’s custom yacht programs and availability. Contact an HMY Steeler Yacht Specialist at (561) 928-3600.