Viking Sport Cruisers is now Princess with the Viking difference

Viking Sport Cruisers and Princess Yachts International announce a new, unified global marketing effort that will bring the Princess moniker to yachts distributed and serviced by Viking Sport Cruisers for use in North America, Mexico, Central America and the Caribbean.

In 1995, the exclusive relationship between Viking and Princess Yachts International of Plymouth, England was forged with the goal of building a new class of luxury performance cruising yachts for the American market. Since the beginning of the relationship, yachts sold as part of this unique strategic alliance in North America, Mexico, Central America, and the Caribbean have been branded as Viking Sport Cruisers. This was done initially to reinforce that these yachts were backed by the same solid foundation of customer service and attention to detail for which the Viking Yacht Company had come to be known. Over the past fifteen years, Viking Sport Cruisers has worked tirelessly to meet and exceed the expectations of its customers, all the while searching for ways to improve the products that it delivers and supports.

At the same time, Princess Yachts International has poured an enormous amount of resources into evolving the product, developing a solid companywide infrastructure, and expanding capabilities to build a worldwide reputation firmly founded on quality, craftsmanship, and technological advancement. All of this has taken place under the watchful eye of David King, the founder of Princess. In 2008, Princess became part of the exquisite LVMH family of luxury brands, which includes over 60 of the world’s pinnacle companies best known for uncompromising quality. Some of these brands include Louis Vuitton, De Beers, Fendi, Moet Hennessy, and the Feadship Yacht brand acquired by LVMH in late 2008. Adding to this, the recent introduction of the M Class yachts with initial offerings in the 32 meter (105’) and 40 meter (130’) range moves Princess into a new market with world-renowned super yacht builders. All of these factors have and will continue to reinforce, on a global scale, the strength and appeal of Princess Yachts as a brand, a company, and a product.

For additional details and to arrange a showing at one of our ten locations, contact your nearest HMY Yachts professional today.