Looking Back at HMY’s Most Memorable Social Media Posts in 2024
In 2025, HMY Yacht Sales has set a new standard for luxury yacht promotion, showcasing unparalleled expertise in connecting with and engaging their audience. This year, our social media presence has achieved remarkable reach and impact. As the year comes to a close, let’s dive into the outstanding metrics and top-performing posts that shaped HMY Yacht Sales' success on Instagram and Facebook.
These impressive numbers not only underscore the widespread appeal of HMY Yacht Sales but also highlight its ability to connect meaningfully with yacht enthusiasts and potential buyers online.
Metrics Measured:
- Reach: the total number of unique individuals who have viewed a piece of content
- Likes: the most valued piece of engagement between accounts on social media
- Shares: a user forwarding a piece of content they are viewing from one account to another
- Saves: the action of a user "bookmarking" a post or saving it to view later
- External Link Taps: the number of times a user clicks on a link within a profile to visit an external website
Top 10 Most Liked Reels:
- Reach: 1,615,364
- Likes: 62K
- Shares: 23K
- Saves: 3.6K
2019 Viking 68 Convertible JO-LI
- Reach: 277,979
- Likes: 22K
- Shares: 3.8K
- Saves: 943
Viking 82 Skybridge Making Memories
- Reach: 33,791
- Likes: 3.9K
- Shares: 420
- Saves: 118
- Reach: 61,893
- Likes: 2.7K
- Shares: 360
Viking Yachts at White Marlin Open
- Reach: 25,616
- Likes: 2.3K
- Shares: 93
- Reach: 42,414
- Likes: 2.2K
- Shares: 875
- Saves: 150
- Reach: 44,303
- Likes: 2K
- Shares: 177
- Reach: 25, 318
- Likes: 1.8K
- Shares: 97
- Reach: 20,531
- Likes: 1.7K
- Shares: 168
- Reach: 30,211
- Likes: 1.7K
- Shares: 60
Top 5 Most Liked Posts:
“One More” Wahoo Division Winner Hamptons Offshore Invitational
- Reach: 39,388
- Likes: 2.1K
- Shares: 111
- Saves: 26
2020 Viking 92 Enclosed Bridge CHINA TIME
- Reach: 14,388
- Likes: 1.2K
- Shares: 201
- Saves: 63
2017 Weaver 70 Convertible MAXIMUS
- Reach: 16,701
- Likes: 1.1K
- Shares: 133
- Saves: 50
2024 Rockstar Offshore Tournament Costa Rica
- Reach: 14,644
- Likes: 981
- Shares: 128
- Saves: 22
- Reach: 18,248
- Likes: 951
- Shares: 47
- Saves: 14
Top 5 Posts with the Most External Link Taps:
2008 Viking 45 Convertible GAME ON
- External Link Taps: 149
2007 Viking 48 Convertible GOOMBAY
- External Link Taps: 120
2008 Viking 54 Convertible OFF ICE
- External Link Taps: 113
- External Link Taps: 103
- External Link Taps: 102
Top 3 Performing Posts on HMY’s Lowcountry Cup Page:
Most Liked & Viewed Reel: Good Morning from Toler’s Cove Marina
- Reach: 28,660
- Likes: 1.2K
- Shares: 91
- Saves: 18
Most Liked Post: Sportin’ Life at 2023 LCC
- Reach: 3,510
- Likes: 280
- Shares: 15
- Saves: 5
Most Viewed Post: Valhalla V28
- Reach: 6,258
- Likes: 168
- Shares: 11
- Saves: 4
Other Top Performing Posts
2022 Viking 80 Skybridge FOR PETE’S SAKE
- Reach: 18,978
- Likes: 1.4K
- Shares: 143
- Saves: 84
Top 10 Performing Posts:
- Reach: 179.9K
- Likes: 4.1K
- Plays: 323.5K
Viking 82 Skybridge Enclosed Bridge Delivery
- Reach: 225.6K
- Likes: 3.2K
- Plays: 226.3K
- Reach: 159.7K
- Likes: 2.2K
- Plays: 183.6K
- Reach: 137.9K
- Likes: 2K
- Plays: 143.1K
- Reach: 79.8K
- Likes: 1.7K
- Plays: 84K
Two Oceans 870 Power Catamaran
- Reach: 124.1K
- Likes: 940
- Plays:130.4K
- Reach: 335.4K
- Likes: 934
2012 Viking 70 Enclosed Bridge
- Reach: 57.6K
- Likes: 859
- Plays: 60.1K
- Reach:37.1K
- Likes: 438
- Plays: 34.3K
- Reach: 104.4K
- Likes: 139
Follow HMY on Social Media:
- HMY Yacht Sales Instagram
- HMY Yacht Sales Facebook
- HMY Yacht Sales TikTok
- HMY Outboard Boating Center Instagram
- HMY Outboard Boating Center Facebook
- HMY Lowcountry Cup Instagram
- HMY Lowcountry Cup Facebook
