Rich Lazzara

Sales Professional in West Palm Beach, FL

Rich Lazzara is a third-generation yacht builder who’s spent more than 20 years in the industry. He grew up working in his grandfather’s factory at Gulfstar, so he has firsthand knowledge of yacht engineering, processes, and construction.

Rich was responsible for developing the sales team and international dealer network that eventually grew his family’s Lazzara Yacht business to a $100M company in 2008. His knowledge about the most modern sales tools, such as social networking, websites, direct mail, email, and mobile, has allowed him to utilize them effectively and precisely to meet the needs of clients around the world.

His yacht-building pedigree, combined with leading-edge marketing technology, have afforded Rich a high level of sales success. From lamination to listings, there isn’t a facet of the yachting industry he hasn’t been involved in.