Rich Lazzara is a third generation yacht builder and has spent over 20 years in the industry. Having grown up working in his grandfathers factory at Gulfstar, he has a first hand knowledge of yacht engineering, processes and construction. Rich was responsible for developing the sales team and international dealers that eventually grew the Lazzara Yacht family business to a $100m yacht company in 2008. In addition his ability to utilize the most modern sales tools such as social networking, websites, direct email and mobile has allowed him to precisely meet the needs of clients around the world. His combination of yacht building pedigree mixed with leading edge marketing technology have afforded him a high level of sales success. From lamination to listings there isn’t a facet of the industry he hasn’t done.

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