The HMY Advantage
At HMY we put your yacht in the market, not on the market. Our proven sales and marketing strategies connect buyers and sellers around the world creating one of the yachting industry’s most powerful global sales networks.
A Powerful Sales and Marketing Organization with the Owner at the Helm
Founded in 1979, HMY is a privately held company that continues to prosper and grow. Strategically positioned for our next thirty years of success, the company’s owner, Steve Moynihan, and his core leadership team remain involved in all aspects of our daily business ensuring the quality and commitment to individual customer satisfaction.
The Industry’s Most Experienced Sales Force
The unparalleled experience, knowledge and commitment of our sales force is supported by a comprehensive and proven marketing program, which ensures our competitive edge throughout the global yacht marketplace. Our sales team is backed by the industry’s most dedicated sales support staff as well as in house marketing, photography and on line specialists. All of these resources provide our customers with the industry’s most comprehensive sales and marketing programs. Whether it’s a domestic sale, offshore closing or foreign registry, we are the experts.
Premier Locations
Strategically positioned in the heart of what is arguably the yachting capital of the world, HMY commands the attention of the global market from our eight locations covering the waterfront from the Florida Keys to South Carolina.
Proven Sales Program
HMY employs a strategically balanced array of the industry’s best traditional and innovative marketing tools to effectively search, select and position your yacht to the best prospects. During the past thirty years we have honed our knowledge, marketing infrastructure and skills to create the most productive sales environment, one that delivers results for our loyal customers time and time again.
Online Search Directories – We advertise on a variety of high-traffic web sites, including YachtWorld, BUC, YachtCouncil, Boats.com, Google and Yahoo, as well as our own HMY.com.
Mass Email Marketing – Our aggressive email marketing campaigns reach one of the industry’s largest databases of owners and brokers with the latest news about new brokerage listings, new trade-ins, price reductions, upcoming boat shows and special events.
A Global Brokerage Network – Your vessel will have a comprehensive listing including professional photography, which is immediately circulated to more than 500 corresponding brokerage houses throughout the worldwide web using an online MLS search system.
Print Media – As the dominant advertiser, HMY places listings in many major marine publications and in more than 50,000 copies of our award-winning in-house publication. We regularly advertise in Power & Motoryacht, Yachting Magazine, Marlin, and Southern Boating.
Setting Course Magazine – One of the industry’s most comprehensive in-house publications, this magazine is packed with brokerage listings new product previews, and tournament activity. Over 50,000 copies of this magazine are distributed every year. Setting Course is published three times per year and available online at HMY.com.
Social Media – A leader in innovative media tactics, HMY uses social media sites such as Facebook and YouTube to market our yachts, promote upcoming events and keep HMY in the spotlight.
• Join us on Facebook
• Watch us on the HMY YouTube Channel
Yacht & Boat Shows – Our prominent presence at the industry’s largest and most important boat shows allows HMY to secure highly visible locations which affords our new and brokerage yachts maximum exposure, and provides our optimal access to our inventory.
Special Events – HMY produces or sponsors 16 major fishing tournaments throughout the Southeastern United States, the Bahamas and Central America, including our renowned HMY-Boat Harbour Billfish Blast in Abaco, Bahamas, and the Megadock Tournament in Charleston, South Carolina, an active calendar of events keeps HMY at the forefront of the yachting and sportfishing world.